Michelin NFT series Hybrid NFT series for Michelin

The Michelin NFT series consists of 120 individual digital penguins, which were presented as part of an European top management conference as an internal innovation project. The individual Michelin NFTs were used as giveaways for all participants of the event and show one of the many possibilities of marketing and communication in the Metaverse in the near future. The penguins were chosen as they reflect the values of the Michelin brand: strong, courageous, loyal and exceptionally social. They reflect the living culture at Michelin and are the internal mascots of Michelin Europe North.