Casual Games and Companion Apps
Our casual games and companion apps extend live events, broadcasts, and existing digital platforms with easily accessible, interactive game experiences. They create additional touchpoints with the target audience and drive regular interaction before, during, and after an event.
Whether mini-games, second-screen applications, or community features — these flexible formats increase fan engagement, extend dwell time, and expand the digital ecosystem with attractive activation and sponsorship opportunities.
Business Value
- Higher engagement frequency and regular user activity
- Stronger long-term fan loyalty
- Recurring touchpoints across the entire fan journey
- Additional sponsorship and monetization opportunities
Gamified casual games lower the barrier to registration and foster long-term user relationships. The registration process can also be tailored to each partner’s needs, for example with:
- Customer opt-ins (e.g., newsletter or CRM consent)
- Sponsor opt-ins
This creates additional commercial value that goes well beyond the game experience itself.
Core Features
- Mini-games and interactive game formats
- Matchday and second-screen experiences
- Loyalty, progress, and reward systems
- Polls, challenges, and community features
- Sponsor integrations and branded activations
- Full customization to corporate design
- Seamless integration into web, apps, and existing platforms
- Built-in analytics, tracking, and KPI dashboards
Data & Insights
Built-in tracking and analytics allow continuous monitoring and optimization of key performance metrics, including:
- Daily active users (DAU) and visit frequency
- User interaction and retention
- Conversion rates
- Monetization metrics
In addition, the platform integrates seamlessly with clients’ existing analytics, tracking, and business intelligence systems.
